Lulu’s Pastry Shop
I designed the logo for Lulu’s, a pastry shop in Doha, Qatar. When Lulu first told me her specialty was honey-based confections, I immediately envisioned a calligraphic bee flourish. The concept was to have a logo combining a strong logotype that could stand alone with a recognizable icon that could be used as a secondary logo.
Lulu’s launched as a pop-up at the World Cup in Qatar and has since settled into a space of its own, complete with an adorable mobile pastry cart.
Photographs courtesy of Lulu’s.
The style guide I created has continued to inform the shop’s packaging and signage as the brand has evolved.
