Alfred Logo Refresh

Awhile back (as in, early 2013), I designed the antlered "A" for the Alfred {Coffee + Kitchen} logo. (I can't take credit for their entire branding, but I did make their antler-clad icon!) It's been so cool to see all the ways they've used it — on cups, signage, packaging and swag. But for me, nothing beats the amazing application of it on the tile wall of their Studio City location! #butfirstcoffee

Images courtesy of Alfred's Instagram