Alfred Logo Refresh

CalligraphyBranding
Written By Molly Suber Thorpe

Awhile back (as in, early 2013), I designed the antlered "A" for the Alfred {Coffee + Kitchen} logo. (I can't take credit for their entire branding, but I did make their antler-clad icon!) It's been so cool to see all the ways they've used it — on cups, signage, packaging and swag. But for me, nothing beats the amazing application of it on the tile wall of their Studio City location! #butfirstcoffee

Images courtesy of Alfred's Instagram

Molly Suber Thorpe

A calligrapher, teacher, and author, Molly’s work spans both modern lettering and historical script. She writes about calligraphy and handwriting as creative disciplines—shaped by tools, technique, habit, and attention—and considers what it means to write by hand in a digital age. In addition to designing custom lettering for clients, she creates books, free resources, and online classes for people who want to develop their calligraphy and handwriting, whether as a creative outlet, a professional skill, or both.

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