Skillshare Class: The Business of Calligraphy

Are you a calligrapher or lettering artist trying to navigate the world of freelancing? Confused about pricing? Struggling to set solid company policies? Frustrated that your business is stagnating?

This class, presented in a relaxed, conversational format, will help you navigate the best business practices and pricing strategies for your freelance business.

I'm sharing the hard-earned insights I've gained over the past 10 years, to answer the most frequently asked questions I get about owning a calligraphy business. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will benefit from the concrete advice offered in this class.

➤  Topics covered include:

+ Pricing: How to set competitive rates for yourself so that you earn a living wage

+ Discounts: When (and how!) to give discounts 

+ Working for free: When to do work for free, and the pitfalls to watch out for

+ Commercial work: Why you should charge more to design a logo than a wedding invitation

+ Marketing: How to advertise in affordable and even free ways 

+ Your rights: How to navigate copyright licensing and know your rights!